Goodyear is the world’s largest tire company and yet their flagship icon is a blimp. In other words, they choose to cruise the country through the air, rather than on the road, using their own tires. Isn’t that kind of like the Oscar Mayer using a hamburger-mobile instead of the weinermobile to drive around and promote hotdogs? The blimp does in fact have a tire on it, but I wouldn’t say it’s the focal point.
