I stumbled across this blog post that makes an interesting claim. The claim is that Walmart uses smaller quantities and sizes to charge less than a competitive store while actually increasing the cost per unit price. Anyone else heard of this?

I thought you would get a kick out of this one, please see the attached picture. I bought packs of Quilted Northern, 12 rolls each with identical packaging, one from each store. The roll on the left is Target, the one on the right is Wal Mart.

Pretty funny huh?