Are Interactive Infographics the Next Generation Marketing Tactic?

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The Content Marketing Institute published an article today about infographics asking six experts their opinions on the future of this content strategy in the long haul. The general consensus was that as long as infographics are of high quality and design, they will continue to be useful forms of content generation given their ease of consumption, high degree of going viral, and informative presentation.

I tend to agree with this concept but I do believe that the popularity of their presence will eventually shift to next generational infographics as technology and interactivity merge. My personal belief is that we will begin to see new forms of interactive infographics begin to appear and rise in popularity.

  1. Interactive infographics would be great for the rise in tablets and touchscreen devices
  2. Perhaps, interactive inforgraphics would be able to track and report their viralness. Unlike a static image, interactive “code” might report how many times they have been shared, how they are being distributed and really give better visibility into the questions many marketers would love to understand.
  3. When viewing a straight image infographic, the data is usually pretty light to make it simple to review. This is great but what if someone wants to know more? The infographic cannot provide any further help. Interactive infographics could offer further information about a subject and perhaps even allow marketers to being to promote their brand without appearing overly “advertisy”…something many consumers do not tolerate and is generally considered a no-no in infographic design.

If you want to read more on the article and what the experts had to say check out The Future of Visual Content: 6 Predictions About Infographics

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Pete Dudchenko

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7 thoughts on “Are Interactive Infographics the Next Generation Marketing Tactic?”

  1. Yes, circular laotuys seem to be all the rage. And this one is really nice to look at! Too bad s = r * theta (arc length is really short near the center ) I can’t tell if that 713 vs. that 460 is illustrated linearly or angular-ly.The creator seems to have re-discovered old-style telephones look at the center of the chart where the calorie intake and calorie outtake arrows are shown diiiiiaaaaal-click-click-click-click. Dial a beer, click off 27 minutes of walking. This is an interesting concept and it is nice to see experimentation.But it seems to me the info here could be shown in two simpler charts: relative calories for various food types, and relative burn-rates for various excercises. By combining a set of n numbers and a set of m numbers, she ended up having to show n x m quantities, so to speak, for not much gain.Yes, it’s nice to know how long I need to run to burn off a beer or a pizza, but if I know that a pizza is ten times more than a beer, well The cave man graphic would clearly illustrate Pizza make fat and Run make skinny.

  2. years. Discover how Menno increased his sales using his very own Copywriting Manual.Related Blogs The other day, I read from seerwhome (must be in one of the online discussion sites that I frequent r, he said that internet marketing has left very little space for uniqueness and novelty. Like all

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