Recommended Video: Inside the Mind of the Product Manager

Dave Wascha – Inside the Mind of the Product Manager from MindTheProduct on Vimeo.

We have to be able to look at the world through fresh eyes. Our brains [as pattern-seekers] try to keep us from doing that.

Our brains have evolved to take advantage of heuristics but it’s these shortcuts that can ultimately make us fail as Product Managers. In this video, Dave describes four of the many Anti-Patterns that we as humans can sometimes display which ultimately produce sub-optimal outcomes. In summary the four anti-patterns that are described in greater detail (and through the use of some pretty interesting storytelling) are:

  1. Tyranny of Inertia – “That’s the way we’ve always done it”
  2. Propinquity – Assuming your customer is just like you
  3. Groupthink – Groups are capable of making some really poor decisions
  4. The Journalist – Do not just report on what is happening, you must participate

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Pete Dudchenko

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