This is an article I authored for Rio SEO. The phrase, “content is king” is not only overused but inaccurate when it comes to how content is elected into a high ranking position with the search engines. With links, social signals and other ranking factors, people vote content into the ranking rather than content inheriting its position.
Inforgraphics are a loved content approach for many marketers. What will these content pieces look like in the future and will they even be around a year from now? The Content Marketing Institute interviewed six experts on their thoughts and I weigh in with one of my own.
Google seems to be a victim of their own success when it comes to their Google Doodles. Now the search results seem to be filled with mostly pages around Google’s Doodle, not the actual topic Google is trying to promote.
Software strives for more and more personalization. Yet this video describes the concerns with allowing software to determine what information we are presented and more importantly, determine what information we are not presented. Eli Parser defines this scenario as a filter bubble and has concerns that this will be a growing trend and more technologies strive for automatically determining the most relevant piece of information for us.
Google is very busy these days. In addition to the recent changes announced for how paid search advertisements will be listed, Google also rolled out a major change to the way organic search listings are ranked—the new Freshness Algorithm. This is a contribution to Adotas that I co-authored.
This is an article that I authored for Covario regarding some recent algorithm changes to fight spam sites.
This is an article I authored for Covario. Yahoo! and Bing are now driven by the same search algorithm for natural results. That means that when you search for a term on Bing, the results you see are the same as if you were to search on the term on Yahoo…right? Wrong.
Last week, Twitter announced that it is in advanced talks with both Microsoft and Google to help incorporate Tweeter data into search results pages. This can be both good and bed news for SEO Managers depending upon how you looks at the situation.