Let’s face it, most presentations suck. While there can be a number of reasons for that, one suggestion that consistently comes up as a way to improve presentation style is to incorporate the concept of story telling. It seems human beings have grown quite attached to listening to a good story and great presenters have found ways to bring story telling into their presentations to keep their audience entertained while also being educated.
There are five basic stories in Western culture:
- Stranger in a Strange Land
- Rags to Riches
- Love Story
As it turns out, there are five basic story types that people can use when they share information and depending upon the type of information you are sharing, one type can be more valuable than the other. As the article below defines, each type has its own place in business presentations and they even offer some sample videos to give examples.