Finding Sustainable Seafood in San Diego

salmon

They say that you should find at least one good cause to support. For me, as much as I love cooking and learning about food it’s been pretty apparent that there’s a growing movement around finding sustainable food. I’ve only just started to become educated on the subject but it’s been interesting looking for resources specific to seafood sustainability in San Diego.

But first, what is seafood sustainability and why is it important to the food I eat? According to one website, “It is seafood that is fished or farmed without compromising fish populations or marine habitats. Moreover, sustainable seafood is also generally healthier and of higher quality than the run-of-the-mill seafood.” Basically, it means that we don’t take fish from the ocean faster than they can be replenished and the manner in which we catch the fish is friendly to the environment.

When you look at farming techniques like Salmon farms, not only are they unhealthy for you to eat but they can actually hurt the environment more than just “traditional” fishing in the wild since many of these farms release pollutants into the water from the overcrowding of fish. Also, according to some predictions, Scientists predict that if we continue fishing as we are now, we will see the end of most seafood by 2048.

As a sushi fan, and a big Salmon fan, it was concerning to realize that many of the fish the local restaurants and grocery stores are serving are farmed Salmon and not wild caught.

So what can someone do? Well for me, the first step is to get educated and that’s the step I’m on right now. Below are a few resources that I’ve found that help describe what you can do to help the cause:

Seafood Watch – A great resource for learning more about seafood sustainability and especially great for sushi lovers. Download a free pocket guide or access their site on the go from your cell phone to help choose the right seafood to select.

**Updated – Seafood Watch has been doing a great job with releasing easy to access mobile apps and pocket guides to make it easy to select the right choices. Check out the widget at the bottom of this post.

Marine Stewardship Council – The MSC is the world’s leading certification and ecolabelling program for sustainable seafood. Look for the blue MSC ecolabel when shopping or dining out.

Finding Sustainable Seafood in San Diego – Those of us local to San Diego will find this article interesting as it has a few local links to also investigate.

San Diego Roots: Sustainable Food Project – A list of San Diego Restaurants that use locally grown food.

In Fish We Trust – San Diego’s one-stop-shop for sustainable seafood. Another great list of restaurants in the San Diego area that offer sustainable seafood menus.

The End of the Line – I haven’t watched it yet but it’s a documentary on sustainability. “The world’s first major documentary about the devastating effect of overfishing premiered at Sundance Film Festival.”

Finally, check out for yourself what’s good to eat:

Is your SEO glass half full or half empty?

Below is an article I authored for Covario’s Actionable Insights blog.

 Is your SEO glass half full or half empty?

Last week, Twitter announced that it is in advanced talks with both Microsoft and Google to help incorporate Tweeter data into search results pages. The announcement seems to be tied to the push by major search engines to incorporate real-time results into their search pages. As an end user, I think this is great. This is another step in Universal Search results and having only one place to go to find the information I want only makes it faster to find what I’m looking for (who here has found information on some breaking news announcement through Twitter?).

As an SEO Manager though, this can be met with mixed emotions and here’s where you get to find out if you are an optimist or pessimist when it comes to SEO. Let’s start with the bad news first for all you pessimists out there (I’d like to think of myself in the other group). That page you’re trying to optimize just added some new competition to battle with for rank. Any tweet using your keywords now has potential to out rank your webpage. If the algorithm logic for the search engines is anything like recent changes to search.twitter.com then the search engines will take into consideration the tweet relevancy, the authoritative rank of the tweeter and perhaps even the relevancy of any pages that are linked to in the tweet to help determine ranking. That’s a tough blow to be out ranked by 140 characters for a business critical term.

So where’s the silver lining you ask? Simple, the optimistic (or perhaps opportunistic) SEO Managers asks, “Why can’t I be that tweeter?” This is actually a great opportunity for your organization. Let’s assume for a second that you’re optimizing perfectly for a critical non-branded term. In many cases, the best you’ll rank is position one and possibly position two for that term. Now don’t get me wrong, that’s a great place to be but there are still eight other rank positions that appear on the first page of the SERP which can steal traffic from your results. The reasoning being that search engines like to provide variety with their results so having multiple domains appear for a term is in the end user’s best interest. Measuring how many positions you hold on the first page of a results page is what we call shelf space and the more of it you can obtain, the higher amount of traffic you can guide to your pages and the less your competition can guide to their pages.

Having your twitter results appear in the SERPs is another opportunity to establish more presence or shelf space for critical terms. The same concept works for Facebook or YouTube. Imagine one of your important unbranded company terms having the first two results from your website, then a mention or two on Twitter, then a YouTube video and a Facebook fan page, all owned by your company? That’s total domination on the Shelf Space for that results page.

In the end, it’s still a bit unclear on how all of this will play out but that doesn’t mean now’s not the time to start planning for the future. Of course, I could just be optimistically speaking.